I've been having more conversations than usual with the clients we do digital strategy work for about significant drops in Facebook activity over the last while. Posts that would typically get a lot of traction (shares, views, comments etc) are performing at far lower numbers, and traffic to their other web properties via Facebook referrals also seems to be dropping.
Here are two great summaries of what's going on with Facebook Pages and the Sponsored (read paid) Posts options. If you're wondering why your reach on Facebook seems to be getting smaller, this will help you demystify the changes at Facebook.
I know it's a short week - which for many means squeezing 5 days of work into 4 - but on the off chance you've got some time on your hands (or over the long weekend if you're so inclined) I wanted to share some interesting reads that I've come across in the last week or so:
Although we haven't mentioned non-profit tech guru Beth Kanter much here in the past (in fact I checked – we did only once and it was in 2008) her blog is definitely one that's always on our radar. Beth is a frequent contributor to nonprofit technology websites, blogs and magazines and she knows her stuff. So when Beth talks, we should all listen!