Reading Roundup

Things are busy here at Raised Eyebrow and while most of the team have their heads down this week getting work done, this Project Manager has found herself with some quiet time on her hands the past few days as a result. And what better way to fill the time than catching up on industry news (and not-so-news given how infrequently I get the opportunity for uninterrupted reading at work). There's some good stuff out there right now, and since it's apparently been over a year since my last post, I thought I'd pass on a few of my favourites in no particular order:

  • Email Trends Report: This guide on email marketing trends by Campaign Monitor starts with good news and bad news. The bad news? The shift to mobile has made it harder to engage your audience. The good news? If you can drive your audience to open your email a second time on another device, they'll be more engaged than ever before. This is a must-read for anyone who is trying to make sense of their changing email statistics and focus their efforts on increased engagement.
  • Women in Canada Increasingly Influence Billions of Dollars in Charitable Giving Each Year: Having worked in and around the charitable sector for my whole career to date, this news release by TD Bank Group caught my eye. While it's common knowledge in the industry that the charitable workforce is predominantly female, it's new that the overall donor base is trending that way as well. TD's report, Time, Treasure and Talent: Canadian Women and Philanthropy, presents some interesting findings and highlights opportunties for charities to take advantage of this change in the donor landscape.
  • Face to Face - An Exploration of Website Identity in the Charitable Sector: This report, out of The Institute for Nonprofit Studies at Mount Royal, takes a close look at the web presences of Canadian charities. The research asks the question "to what extent do registered charities in Canada convey their core purpose, individual and collective impact, and opportunity for action in their web-based profile?" The answer? Not to the degree they could be! Although it's a long read, it's filled with stats, observations and recommendations that will be of interest to any charity or non-profit looking to optimize their presence online.

Happy Reading!

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