I know it's a short week - which for many means squeezing 5 days of work into 4 - but on the off chance you've got some time on your hands (or over the long weekend if you're so inclined) I wanted to share some interesting reads that I've come across in the last week or so:
- 7 Useful Pinterest Tools to Supercharge your Pinfluence: this piece by Mashable looks at third-party services that can help not only to measure, but maximize your influence on what has fast become one of the most popular new social networks. While the debate about whether nonprofits should use Pinterest continues, it doesn't hurt to have some tools on hand to help inform that decision.
- The Impact of Facebook Timeline for Brands: a timely followup to my recent post on Timeline, this study by Simply Measured analyzes the impact on user engagment for 15 early adopters of the new upgrade. According to their results, brands get 46% more engagement per post with Timeline than before. If that's not good news for nonprofits, I don't know what is!
- The 2012 Canada Nonprofit Fundraising Survey (NRC Report): further to the good news above, the 2012 NRC Report indicates that 54% of Canadian charities surveyed say donations increased in 2011. Even better, and in the midst of ongoing economic turmoil, is 70% anticipate this to be the case in 2012.
- 5 Tips to Get that Call-to-Action Response: this piece by Razoo talks about how to create calls to action that elicit emotional responses from your audience. The answer? Give and you shall receive!
- Twitter feed from 2012 Association of Fundraising Professionals International Conference: although I wasn't able to attend, I've been feeling as though I'm there while peeking at the stream of consciousness coming out of it on Twitter over the past couple of days. Check it out for some great ideas from some great fundraisers!