Please forgive the somewhat meta-title and topic of this post. I mean really, writing my first post on our new Raised Eyebrow blog about blogging. Isn't that just a little bit too self-involved? Perhaps, but I was sparked to write it by a question that came to me by email this morning from a friend. Specifically, she asked:
The Social Web
It’s always easy to be blinded by the sparkle of the latest technology tools – Twitter, Facebook, YouTube and the like are all powerful, but they are only effective when they are employed as part of a concerted, comprehensive effort to bring your online communications in line with your organizational mission.