In preparing an upcoming presentation for a client I found myself leafing through notes and google searches to get an exhaustive list of the different between Facebook Pages and Groups (I know the general difference, but wanted to make sure I was 100% prepared to answer all the ins outs of each, and always like to check in on the latest happenings at evolving beast that is Facebook). Here are two great posts that outline the differences between the two, if you've found yourself wondering which is best for you organization/cause/business:
The Social Web
I've been thinking a lot about resistance to social media at the institutional level -- and I use the term "social media" very broadly here, to include any web-based tools that facilitate participation by your constituents (AKA "users," though I have a love/hate relationship with that word) -- especially as it relates to our clients in the nonprofit world. We hear a lot of fears about incorporating social media tools, some of which include:
I came across Matt Haughey's post This is How Social Media Really Works via a friend's blog this afternoon and it's finally got me focusing a whole mess of thoughts about Social Media that have been floating around in my brain for the last several months about strategic use of Social Media as a part of your larger communications or marketing plan.
As providers/builders/magicians of technology it is natural for our clients to come to us when they want to add new features to their websites. And while it's kind of our job to get the job done, I often find that I start out a conversation about adding "new feature x" with investigative questions about what the reasoning behind the new feature is and how it will be supported with internal resources.
Are you a nonprofit or other self-defined "do-gooder"? Are you looking for tips and techniques on how to rock the social media stuff everyone's talking about these days?
Unsurprisingly, we're getting a lot of questions these days from our clients about how they can apply the online tools that helped Obama win the U.S. election. Typically clients come to us excited about one tool they thought Obama's team used particularly well, whether that's video, social media, email marketing, graphic design, or some other branch of the Obama web communications plan.
The title of this post comes from Nancy Scola, the creator of Twitter Vote Report which I blogged about last week. I just received an email from a reader, Simon Owens, who had the chance to interview Nancy along with some other folks that are using Social Media tools to engage citizens in monitoring the elections.
Every US Presidential election over the last 8 years (so two Bush victories and fingers crossed for a Democratic shift) has led to some innovative uses of the web for political organizing and campaigning. Those activities south of the border ultimately impact how many of our non-profit and political clients use the web in the years to come. This time out is certainly no exception, and the Obama campaign has been doing an impressive job throughout the Primaries and now through the election campaign, with both the official Obama website and other affiliated online campaigning ventures.
The folks at Common Craft have put together a little web video explaining just what the heck Twitter is. I was at a conference last week and in a room full of three hundred attendees one of the speakers asked who in the audience was familiar with various Social Networking tools and Twitter was definitely the lowest one on the radar of people in the room.
I have come across so much great content around the web this week that I can't resist sharing some of the highlights: