Listening with social media: What keywords should you track?

More and more of our clients are turning to us for advice on using social media to connect with their communities more deeply online. And for those who are just getting their feet wet with social media, we always counsel starting out by listening.

But how do you listen? Well, there are plenty of ways, but one of the simplest ways to get started is to set up a few Google Alerts to let you know when people are talking about you, your organization, and the issues you're working on.

Upcoming webby workshops for nonprofits

I'm pleased to be speaking at a pair of upcoming events aimed at nonprofit leaders, on a subject I'm passionate about: How nonprofits can cultivate stronger communities using online tools.

And before you ask, no, I won't be hyping up social media tools or telling you how to use Twitter. I will, however, be talking about how the social web can help your organization achieve its mission, extend its reach, and connect with allies and supporters (and critics!).

Exploring the Vancouver Arts Scene via Twitter

Between my personal background in -- and passion for -- music, and the fact that many of our nonprofit clients hail from the arts sector, I try to keep an eye on how arts groups are using social media to achieve their missions. In particular, lately I've been looking around on Twitter to see which Vancouver arts groups are doing interesting things in the Twitterverse.

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