If you're a registered nonprofit and you're not using Google's Grants program, you might want to get on board. I've got lots to say about the benefits of this program, but let's start with these two very appealing benefits:
The Social Web
More and more of our clients are turning to us for advice on using social media to connect with their communities more deeply online. And for those who are just getting their feet wet with social media, we always counsel starting out by listening.
But how do you listen? Well, there are plenty of ways, but one of the simplest ways to get started is to set up a few Google Alerts to let you know when people are talking about you, your organization, and the issues you're working on.
I'm pleased to be speaking at a pair of upcoming events aimed at nonprofit leaders, on a subject I'm passionate about: How nonprofits can cultivate stronger communities using online tools.
And before you ask, no, I won't be hyping up social media tools or telling you how to use Twitter. I will, however, be talking about how the social web can help your organization achieve its mission, extend its reach, and connect with allies and supporters (and critics!).
One of our clients popped his head into Lauren and my office yesterday to share with us the video he's made for Dan Savage's current It Gets Better campaign/project/all-around-awesomeness. This little gem (video is below) was Trevor's first foray into making a web video and his first time uploading content to YouTube.
Ok, so that might be a bit of a misleading headline, but it's not totally false. In fact, in about a week it just might be true.
Last week I blogged about Vancouver arts groups who are using Twitter to deepen their relationships with new and existing audiences, and I'd like to point to a couple more intriguing examples of social media tools finding new and wildly creative uses in the hands of arts organizations.
Between my personal background in -- and passion for -- music, and the fact that many of our nonprofit clients hail from the arts sector, I try to keep an eye on how arts groups are using social media to achieve their missions. In particular, lately I've been looking around on Twitter to see which Vancouver arts groups are doing interesting things in the Twitterverse.
One of our wonderful client-friends (we have a lot of those, which is part of what makes our work here so much fun) sent me an email this week with the curiosity-piquing subject line, "Where's the lettuce?" -- it contained a link to this article about the "missing ingredient" in a lot of email marketing.