People Over Technology

As providers/builders/magicians of technology it is natural for our clients to come to us when they want to add new features to their websites. And while it's kind of our job to get the job done, I often find that I start out a conversation about adding "new feature x" with investigative questions about what the reasoning behind the new feature is and how it will be supported with internal resources.

Involving Your Board in Feedback Processes

One of the questions that came up in a Usability Testing Session at the NTEN Conference this week was one that our non profit clients ask us all the time: "How do we involve our board in gathering feedback?" The implicit question there, and no offense to board members here, is "How do I involve my board but not get overly swayed/pushed by their feedback?" The further implied statement is that often boards don't represent the target audiences for an organization and yet by priviledge of their positions they can really influence the website design and development process.

Usability Testing on the Cheap for Non Profit Websites

Smaller organizations often shy away from Usability Testing for fear of the big budgets that can be associated with it. One of the sessions I attended at the Non Profit Technology Conference today addressed this constraint and had some great suggestions for ways to incorporate usability testing on a small budget as well as some ways to simply reframe how you think about usability testing. Here's a summary of some of those ideas:

Lessons from the Obama Campaign

Unsurprisingly, we're getting a lot of questions these days from our clients about how they can apply the online tools that helped Obama win the U.S. election. Typically clients come to us excited about one tool they thought Obama's team used particularly well, whether that's video, social media, email marketing, graphic design, or some other branch of the Obama web communications plan.


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