I spoke today at WordCamp Vancouver - a one-day conference for people who work with WordPress (including developers, designers and users). It was a great event, thanks to the hard work of the organizers. The presenters shared lots of very useful information on design and coding as well as about social media and web culture.
Is there a better term for "nonprofit"?
I've written before about the cost of websites, which is really hard thing to nail down. Like building a house, it depends how big/how fancy that house/website needs to be before a price tag can be attached.
Last week I blogged about Vancouver arts groups who are using Twitter to deepen their relationships with new and existing audiences, and I'd like to point to a couple more intriguing examples of social media tools finding new and wildly creative uses in the hands of arts organizations.
Between my personal background in -- and passion for -- music, and the fact that many of our nonprofit clients hail from the arts sector, I try to keep an eye on how arts groups are using social media to achieve their missions. In particular, lately I've been looking around on Twitter to see which Vancouver arts groups are doing interesting things in the Twitterverse.
One of our wonderful client-friends (we have a lot of those, which is part of what makes our work here so much fun) sent me an email this week with the curiosity-piquing subject line, "Where's the lettuce?" -- it contained a link to this article about the "missing ingredient" in a lot of email marketing.
In preparing an upcoming presentation for a client I found myself leafing through notes and google searches to get an exhaustive list of the different between Facebook Pages and Groups (I know the general difference, but wanted to make sure I was 100% prepared to answer all the ins outs of each, and always like to check in on the latest happenings at evolving beast that is Facebook). Here are two great posts that outline the differences between the two, if you've found yourself wondering which is best for you organization/cause/business:
I've been thinking a lot about resistance to social media at the institutional level -- and I use the term "social media" very broadly here, to include any web-based tools that facilitate participation by your constituents (AKA "users," though I have a love/hate relationship with that word) -- especially as it relates to our clients in the nonprofit world. We hear a lot of fears about incorporating social media tools, some of which include: