Update: Our slide deck, and a full recording of this presentation, are now available for viewing - just scroll down to the end of this post. Like many of my colleagues here at Raised Eyebrow, I sit on a couple of nonprofit boards in my spare time - and one of the things that's been rewarding for me when I wear that hat is that I can bring some web-geeky expertise to the table and help my fellow board members understand how they can leverage their online networks as well as their offline ones, to support the causes we're involved in. Most of the boards I know are comprised of passionate, well-connected people who are eager to put their spare time to good use - and who better to engage in social media on behalf of the nonprofits they support? These folks are prime suspects for writing blog posts, spearheading peer-to-peer fundraising efforts, and helping to maintain presences on Facebook, Twitter, and so on. So when we were lining up webinars for our fall series, Emira and I landed on the idea of designing a social media workshop especially for board members (and for those who want their boards to pitch in on the social media front). We're really excited about this one - so please help us spread the word to the nonprofit staff & boards you know! Here are the details:
Who is this webinar for?
- Anyone currently on the board of an NGO and unsure about how the organization should be using Social Media (or improving on current Social Media use)
- Anyone within an organization who needs more buy-in from board members to support use of Social Media as a tool within the organization
- How to use the most popular social media tools, i.e. Facebook, Twitter, LinkedIn, blogs, etc. – and their particular strengths
- How to create a strategy and set up measures of success to assess Return on Investment for social media engagement
- How much time & resources the average organization should be devoting to Social Media
- How to create a Social Media policy that works for your organization
Social Media for Board Members Date: Thursday, September 29, 2011 Time: 11:00 AM - 12:00 PM PDT
Update: Slide Deck & Recording
You can also download a full-length recording of the webinar (this is a screencast of the one-hour session, including slides and audio, in WMV format - which works in both Windows Media Player and Quicktime for Macs). Right-click on that link to download a copy to your computer, or simply click it to view it in your browser.